How VillaDirect markets your vacation rental home
Marketing your vacation rental is much more than simply listing your home online. Placing your property on high-traffic listing websites is one way to get your home exposure, but you pay hundreds of dollars upfront, or have to pay commissions to the advertiser for each booking. There are thousands upon thousands of other homeowners with the same idea. In the end, you’re left with minimal returns at best. You also have to administer the booking from the guest if you do it yourself, dealing with their questions, paperwork and possible complaints when they stay.
To get the maximum return from your investment, it’s important to understand how and where to connect with travelers, how to lead them to your home, and how to make sure they have an unforgettable vacation that they’ll want to tell their friends about. That’s where VillaDirect’s proven multi-channel marketing approach comes into play, delivering fantastic occupancy, and great returns for our clients.
Top listing sites
Big listing sites attract millions of visitors each year, but without anyone to promote your home, it can easily get lost in a sea of competition. VillaDirect places your home on several of the world’s top vacation rental sites, including HomeAway, VRBO, Airbnb, and more, but our listings are meticulously crafted to push our client’s vacation homes to the top of the rankings. Our property descriptions are detailed and keyword-rich, and our professionally-taken high-resolution photography helps to make your vacation home stand out from the crowd.
Additionally, your property is listed directly on the VillaDirect website, which is viewed by thousands of unique visitors each day. On our site, your property is competing with a focused, smaller pool of homes here in the Orlando area, so your property is more likely to get seen. Our in-house “shuffle” algorithm software ensures that every home gets a fair representation, based on availability, price and needs-matching of the guest. On the VillaDirect site, potential guests can search for the perfect accommodations, buy attractions tickets and even book rental cars, making the experience of staying in YOUR vacation home that much more simple and enjoyable.
Targeted SEO
When someone is searching for a vacation rental home, over 70% still start with a search on Google. VillaDirect’s website and property listings have all been written utilizing the most popular Google keywords, and are consistently refreshed and optimized to reflect trends in the most used search terms by travelers. This allows VillaDirect to maintain a healthy ranking in Google’s search index. We also work exclusively with listing sites featured near the top of Google’s search rankings for their category, ensuring maximum exposure for your property.
Pay-per-Click
Do a search for an Orlando vacation rental on Google most times of day, and VillaDirect will feature prominently in the top 3 places on the results. VillaDirect invests in pay-per-click marketing on Google and other search engines to make sure that we are displayed heavily for renters looking for “Disney vacation homes”, “Orlando vacation homes” and hundreds of other keyword searches.
Email marketing
At VillaDirect, we make it a point to keep travelers “in the loop”, so they can make informed decisions about their vacation. As part of that effort, we send out a comprehensive newsletter, where subscribers can learn more about Orlando events, travel tips, featured homes, exclusive deals and more. We include only the most relevant information, so our subscribers receive everything they need, and nothing they don’t. As we’ve welcomed over 1 million guests during our operation, we’ve got a large choice of guests to contact.
Returning guests
We’ve been in business for over 20 years – and during that time we’ve provided exceptional guest service to over 1 million guests that have stayed in the properties we manage. We use email campaigns, social media and online newsletters to keep in touch with those past guests and to offer them a small incentive to re-book with us year after year.
Social media marketing and blogging
As part of a multi-faceted marketing approach, VillaDirect also uses high-traffic social media platforms like Facebook, Twitter, Pinterest, Google + and YouTube to engage potential renters, promote featured properties and increase awareness of the services we offer. With a combined reach of over 50,000 unique users, these media allow us put your homes in front of an even larger audience. VillaDirect also produces regular blog entries to provide family travel information, activity ideas and tips and keep potential renters informed on property specials, Orlando events, theme park news and more.
