Occupancy average over 60% on retail bookings
VillaDirect has based its business model on retail bookings. Our emphasis on retail bookings helps owners in a number of ways. It cuts out yet another “layer” or “middle man,” and puts more money in your pocket. Retail bookings also typically generate less wear-and-tear on your home, because the bookings are for shorter periods and there are more cleans (paid for by the guests).
We’re currently experiencing record highs for occupancy in the industry. Future bookings already show a 70% occupancy for this year in the communities that we target. You can be a part of this growth if your home fits the criteria required.
Exposure
The key to high occupancy … is EXPOSURE
If your home cannot be seen – it will not book… it’s as simple as that!
VillaDirect has over 20 years of internet marketing to support your success. Our main web site has a longevity that most companies can only envy, and our multi-channel marketing is second to none in the industry.
Our multi-channel marketing approach guarantees that VillaDirect will draw over 3,000 potential guests to view the properties we manage and market for our clients every day. That level of exposure guarantees results.
Dilemma
Tour operator vs. Retail bookings
Most management companies in the Orlando area offer bookings generated by tour operators. These are effectively large travel agencies who “block book” large numbers of properties at the start of each season. The benefit to the management company is they don’t have to spend marketing money. The benefit to the owner is high occupancy (typically the same as VillaDirect’s, at about 30-34 weeks per year).
While the occupancy is a benefit, the biggest plus that most owners see is the fact that their calendars are full early in the season. The downside is that these bookings are lower value and they can be cancelled without much notice by the tour operator.
VillaDirect operates differently. We generate retail bookings, directly with the guest, all through each season. While the availability calendar fills up more slowly, you can be sure that the guests have reserved your specific property – and want to stay there, so the cancellation level is lower. Also, the value of the bookings is much higher. Instead of 2 (or 3 levels of middle men with a tour operator and the management company) there’s only VillaDirect and we take a low commission fee to cover the cost of our marketing your property and looking after the guest.
Solution
Our multi-channel marketing approach guarantees that VillaDirect will draw over 3,000 potential guests to view the properties we manage and market for our clients every day.
We have welcomed over 1,000,000 retail guests into our owner clients homes. VillaDirect generated over $100 Million in rental revenues for our owners. So VillaDirect has a “laser focus” on generating high value, retail bookings through our various, key channels of marketing.
